Translation only increases the potential reach of your video content. Therefore, to succeed with SEO, video should be a core part of your strategy. How does this tie into video? According to a study from Cisco, by 2022, 82% of all internet traffic will be video content. In fact, 53% of website traffic comes from organic search. Organic search continues to be the most effective way for audiences to discover your content. Why video translation is important to your content strategyīy translating your videos, you can boost your reach, increase engagement, and improve the ROI on your content. Here’s how video localization and translation can improve your chances of your content being relevant for a global audience. Although visual cues in a video can go a long way, viewers are also less likely to share your content if you haven’t translated and localized your content. Without video translation, even if non-English speakers were to come across your videos, they will probably click away from them once they realize they can’t understand it. YouTube has become the second largest search engine on the internet, processing over 3 billion searches a month. But what if more customers around the globe were watching your content? If you’re one of the 71% of B2B marketers creating video content, then your audience has likely watched your videos. Here’s how translation can get you there. More customers could be watching your videos.
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